Top 5 Beauty Retail Apps on Android in Nigeria: Q1 2025 Performance

In the first quarter of 2025, the performance of top beauty retail applications on the Android platform in Nigeria showcased diverse trends. Here’s a closer look at how these apps fared.

Oriflame from Oriflame Cosmetics AG saw varied weekly downloads, with numbers fluctuating between 384 and 673. Notably, downloads peaked at 667 in early March. The app maintained a consistent user base, with weekly active users ranging from 7.8K to 8.7K.

Think Dirty experienced a substantial increase in downloads, starting from a low of 4 in late January to a peak of 1.5K by the end of February. This surge was mirrored in its weekly active users, which rose significantly from 301 in early February to over 3.2K by the end of March.

Purplle Online Beauty Shopping had a declining trend in downloads, starting at 249 and dropping to as low as 2 in mid-March. Active users showed a similar downward trend, decreasing from 616 to around 315 by the quarter's end.

Fragrances.com.ng maintained a low but stable download rate, with numbers hovering between 10 and 27 throughout the quarter.

StyleKorean witnessed minor fluctuations in downloads, ranging from 9 to 33, while its active users remained relatively steady, fluctuating slightly around 140.

These insights, derived from Sensor Tower data, provide a glimpse into the app usage trends in Nigeria’s beauty retail sector. For more detailed analytics, visit Sensor Tower.